Gen21 Analytics

Gen21 Marketing

Gen21 Marketing enables to auto-suggest the best sales packages in terms of best pricing strategies and best deals that help in maximizing the revenues and minimizing the costs. Internal intricacies of Packages & deals are not transparent to Agencies but only broadcasters so as to realize the Revenues and Profit & loss adequately. Ability to dynamically cater to the changes in normal business processes at any point of time.

  • Define the best sales packages/pricing strategies via Revenue / Profit & Loss Analysis
  • Highly flexible Package Manager for all types of packages (Regular, Sponsorship etc)
  • Client/Agency Bonus Management & audit trail included
  • Package Realization Processes / Reports
  • Efficient Package Builder from user defined parameters
  • Pre-finalization proof facility included
  • Define sponsorship template along with workflow approvals

Gen21 CPRP Guarantee

Gen21 CPRP is a powerful tool to generate CPRP based packages. Enables to auto suggest programs and no of spots for each program based on availability, rating and rate cards. Internal Packages & deals are not transparent to Agencies but only broadcasters so as to realize the Revenues and Profit & loss adequately.

  • Multi version enabled
  • Historical & Trace-ability plan
  • Integrated with sales modules, real time monitoring between departments
  • Capture and integrate with rating data for rating prediction
  • Post buy analysis
  • Auto search slots by parameter base

Gen21 Insight

Gen21 Insight in its roadmap is seen as the most important value addition and aimed at providing an Out of Box, ready to deploy BI solution for Gen21 for Corporate level consolidation to its existing customers and to future prospects. Some salient features of Gen21 Insight are,

  • Faster insight to data for more effective decision making
  • Web based Distribution of reports and analysis across the organization
  • Drill down reports for greater details with slicing and dicing of data
  • Top N Analysis of various parameters of business – advertiser, client, program,Distributor etc
  • Well designed KPIs , dashboards and scorecards
  • Revenue and cost analysis based on Primetime and non Prime time
  • CPM & RPM analysis, What-if Analysis

Report Builder

  • Simple and easy way to Create Custom reports
  • Integrated with base Gen21 application
  • Predefined templates for faster reporting.
  • Create report from existing available reports in Gen21
  • Authorization for each custom report